Black History Month
Black hair is a symbol of strength, culture & pride and our Black-owned or founded brands are shaping a legacy of excellence & representation in beauty.
Shop Black-owned or -founded brands
Cornell McBride
Design Essentials
Dedicated to restoring hair's vitality, Design Essentials delivers high-quality products that infuse locks with vitamins & proteins to promote manageability & hair health.
Shop Design EssentialsTextured perfection.
Find products that make your waves, curls & coils thrive.
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Protective styles.
Protective styles help shield hair from damaged by reducing manipulation, preventing breakage & protecting the ends. They promote healthy hair growth, minimize exposure to harsh environmental factors & help retain moisture.
Shop Braiding Hair & Extensions See The 10 Best Protective Styles For Natural Hair
Design Essentials
Rosemary & Mint Stimulating Super Moisturizing Conditioner
Design Essentials
Honey Crème Detangling Shampoo
Design Essentials
Detangling Leave In Conditioner
Design Essentials
Scalp & Skin Vitamin Drops
Aunt Jackie's
Aunt Jackie's Quench Leave In Conditioner
Design Essentials
Moisturizing Shampoo
Mixed Chicks
Deep Conditioner
