Tailored care free of harsh, color-stripping ingredients.
Carefully crafted formulas that nourish from root to tip. Shop all Texture ID
Formulas free of
*All formulas are sulfate-free, with the exception of Texture ID's Vitamin Mask.
Collections for every curl type.
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Curls
Bring out the best in your waves and curls. Formulated for hair types 2C–3C, the Curls Collection combines murumuru butter, rose water and vitamin E to deliver lightweight moisture, smooth frizz & enhance definition.
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Coils
Deeply nourish and define your coils. Specially designed for types 4A–4C hair, the Coils Collection blends sweet almond oil, honey & yogurt extract to provide lasting moisture, easy detangling and lasting definition — without buildup or crunch.
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Essentials
Your go-to lineup for all hair types and textures. The Essentials Collection delivers moisture, strength & styling flexibility. Powered by honey, aloe vera, shea butter and nutrient-rich oils, each product is crafted to hydrate, repair & define — from cleansing and deep treatments to heat protection and edge control.
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Dry Hair & Scalp Relief
Restore balance and hydration to dry, irritated scalps. Powered by eucalyptus oil, tea tree, spearmint and baobab oils, this collection calms and replenishes moisture, while apple cider vinegar helps balance pH, add shine and reduce frizz. Great for all hair types — including locs & braids.
Shop Dry Hair & Scalp Relief Collection
Your texture, your story — beautifully defined.
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