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Finding the
Perfect Colour
Has Never Been Easier
Hair Dying Tools You Need To Colour Your Hair at Home
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Whatever your skill set with applying colour, we have the product and advice for you to confidently get your desired results at home.
Colour Benefit
Trend Report
Get ahead of the game with these trending hair colour looks — we’ve even given you step-by-step how-tos so you can do them yourself at home.
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Hair Glossary
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Permanent Hair Colour
The longest-lasting hair colour, which alters the hair permanently; requires a developer.
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DEMI-PERMANENT HAIR COLOUR
Needs a low-volume developer; enhances hair colour for up to 24 shampoos.
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SEMI-PERMANENT HAIR COLOUR
Does not require a developer and lasts up to 12 shampoos; sometimes has hair-conditioning properties.
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TEMPORARY HAIR COLOUR
Typically doubles as a styler; doesn’t penetrate the hair & washes right out.
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TEXTURED HAIR
Hair types ranging in textures of wavy, curly, coily and more.
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BRIGHT COLOUR
Bright hair colour that comes in every shade of the rainbow, typically semi-permanent.
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LIGHTENER
Alters the structure of the hair to remove natural colour; allows brighter hair colour results.
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DEVELOPER
Mixes with hair colour to allow it to penetrate the cuticle; and mixes with lightener to lift colour.
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COLOUR CORRECTOR
Removes top hair colour to reveal the base tone, but does not further lift the hair colour.
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