Hair Colour
What's trending.
DIY guides.
View all hair colour articles
More categories.
Hair colour glossary.
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Permanent hair colour
The longest-lasting hair colour, which alters the hair permanently; requires a developer.
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Demi-permanent hair colour
Needs a low-volume developer; enhances hair colour for up to 24 shampoos.
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Semi-permanent hair colour
Does not require a developer and lasts up to 12 shampoos; sometimes has hair-conditioning properties.
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Temporary hair colour
Typically doubles as a styler; doesn't penetrate the hair & washes right out.
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Diluter
Also, known as a pastelizer, is used to create lighter shades and pastels with vivid colours.
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Bright colour
Bright hair colour that comes in every shade of the rainbow, typically semi-permanent.
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Lightener
Also known as Bleach. Alters the structure of the hair to remove natural colour; allows brighter hair colour results.
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Developer
Mixes with hair colour to allow it to penetrate the cuticle; and mixes with lightener to lift colour.
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Colour corrector
Removes top hair colour to reveal the base tone, but does not further lift the hair colour.
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More about hair colour.
Create salon looks at home with Sally Beauty's comprehensive selection of high-quality, professional hair products that are budget friendly and easy to use. From temporary to permanent, vivid to subtle, we help take the guesswork out of achieving incredible colour that has dimension, depth and shine.
If you're looking for long-lasting results, our trusted brands offer permanent hair colour that does double duty, covering 100% of gray while nourishing and building strength in each strand. From natural looks to hot and trendy shades, we've got you covered with rich, fade-resistant colour.
For a quick refresh between treatments, conditioning toners can neutralize brassiness, boost highlights and add shine. Say goodbye to damage, uneven coverage and fading — our products deliver salon-quality results, whether you prefer warm or cool tones.
If you want to try something new without the commitment, select a semi-permanent or demi-permanent shade that will wash out in 12-24 shampoos. These shine-boosting formulas leave hair soft and glossy.
Find all your hair colour staples like bleach, hair colour remover and root touch-up to help you freshen or get started on a new look. We have all your favorite formats — liquid, crème, powder — with beneficial ingredients to support your successful DIY hair colour journey. Pro quality. For less.
