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L'Oreal Technique by L'Oreal

CHROMA True Reds Permanent Hair Color

 Item LOREAL66
$11.29  -  $11.59
What is it?

L'Oreal Technique CHROMA True Reds collection utilizes a unique red dye technology for L'Oreal Technique that delivers key benefits to customers looking for beautiful red hair color. This permanent hair color has been formulated with Anti-Breakage Ceramide R Complex which penetrates the hairs cortex to condition and help protect against breakage.


CHROMA True Reds are long-lasting. After repeated shampooing, color stays deep and true without shifting tone. CHROMA True Reds features unique red hues for L'Oreal Technique; high intensity deep garnet and deep red color shades. They are suitable for use on all bases of hair, light, dark and 100% gray delivering identifiable red color results on all natural levels of hair. In addition, True Reds provides excellent gray coverage with deep color and highlights on high percentages of gray hair.

L’Oreal Help Line:

(800) 345-5014.

9AM - 5PM EST, Monday-Friday

What makes it special?
  • Long-lasting color stays deep and true without shifting tone
  • Formulated with anti-breakage Ceramide R Complex
  • For use on light, dark and 100% gray hair
  • High intensity true red color results

Wear suitable gloves. Mix entire contents of CHROMA tube with 20, 30 or 40 volume Oreor Creme Developer ( 1.74 oz. color + 1.74 oz. developer)

Virgin Hair: Saturate hair thoroughly and process for 30 minutes at room temperature.

For resistant gray: develop another 5 minutes. Rinse hair thoroughly after processing. If your client’s hair is relaxed use 20 volume developer only.

WARNING: It is imperative that CHROMA shades be used alone. They must not be used in combination with any other shade. Wait at least 14 days after relaxing, perming or straightening before coloring.

Rated 5 out of 5 by from Beautiful color Great color coverage so far , I would definitely recommend
Date published: 2020-09-19
Rated 1 out of 5 by from Didn’t send the product but took my money I ordered four and they sent one but took the money out of my account for all the items, refunded the money and then took it out again. Be cautious when placing online orders
Date published: 2020-05-06
Rated 5 out of 5 by from Love it! I love this product. My hair loves this product. Sticks well to my hair, doesn't really fade and doesn't fry my hair! I have dark brown hair so it comes out as a beautiful dark red.
Date published: 2020-04-28
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My hair is dark brown I have natural red under tones which red should I use in my hair. I don’t want fire red and don’t use bleach in my hair. 

Asked by: Bella1628
I also have dark brown hair with some red undertones (and refuse to bleach it) and I like to use the Garnet. Makes my hair a very dark red. Absolutely gorgeous in the sunlight. It does lighten slightly over time but never reaches anything near fire engine red, nor does it turn coppery. At least, that's my experience. My hair really likes to grab and hold onto the red in dyes though. I once tried to dye it a plum purple and had it come out red...
Answered by: Sarah456
Date published: 2020-04-23
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