Selected quantity exceeds what is currently available

Brights Semi Permanent Hair Color

Color Brilliance by ion
Selected quantity exceeds what is currently available

Brights Semi Permanent Hair Color

Color Brilliance by ion
ION153
$11.59

Brights Semi Permanent Hair Color is rated 3.0 out of 5 by 24.
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View all colors +
  • Brilliantly intense hair color No ammonia or peroxide Formulated in Italy Ready to use
    ion Color Brilliance™ Semi-Permanent Brights are hi-fashion hair color shades designed to give vivid, boldly intense results. In 20 to 40 minutes ion Color Brilliance™ Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance™ Brights can be applied to pre-lightened hair and natural or colored hair.
  • ion Color Brilliance Semi-Permanent Brights Hair Color can be applied two different ways.

     

    1. For the most vibrant result apply to pre-lightened hair. Pre-lighten with Ion Color Brilliance Ammonia Free Powder Lightener (not included) to the desired level of lift. It is important to note that the degree of lift achieved with pre-lightening will directly affect the vibrancy and intensity of the final result. Underlying exposed contributing pigment must be taken into consideration. If the hair is orange or a dark yellow this will contribute to the final color.

     

    To achieve a boldly intense brights color, pre-lighten to the level indicated in the table below for each specific color. After pre-lightening, shampoo with ion Color Defense Shampoo. Dry the hair. Apply chosen brights shade directly on dry hair and process for 20 to 40 minutes depending on the level of color intensity desired. Strand test every 5-10 minutes. Heat is not necessary for processing if the hair has been pre-lightened. After processing, thoroughly rinse and apply ion® Color Brilliance After Color Treatment to close the cuticle and lock the color deep inside the hair.

     

    2. Color shine overlays on natural or color treated hair. Apply brights directly onto natural or color treated dry hair and process for 20 to 40 minutes. For more intense vibrant results, cover the hair with a processing cap and process with heat. Strand test every 5-10 minutes.

     

    After processing is completed, thoroughly rinse and apply ion Color Brilliance After Color Treatment to close the cuticle and lock color deep inside the hair.

  • ion Color Brilliance Semi-Permanent Brights Hair Color are non-oxidative dyes that can be extremely long lasting and may become permanent. Apply to dry, pre-lighten hair.

     

    Should removal be necessary from hair, it is important to know that lightener may not completely remove Brights from hair. ion Color Corrector is not recommended for removal of Brights. It is designed for permanent and Demi-Permanent color removal.

     

     

    Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.

Rated 5 out of 5 by from Bright and long-lasting! I've used ion's Magenta for about 7 years now and it has always been amazing! The colour (although it does fade after a while) will keep your hair stained for months! I went for 5 months without redying my hair and the colour still looked great. Keep in mind I keep the dye in for hours before rinsing it with shampoo and conditioner. I sometimes mix magenta with a bit of radiant orchid to give it a more purple tint and it works great as well. The only slight complaint (not too much of a complaint though) is that it is thicker than most dyes. I would suggest either diluting it with conditioner (it will lighten the dye though) or make sure you massage the dye into your hair so it gets every single strand of hair. It has also unfortunately gone up in price since I started dying my hair :(
Date published: 2020-06-26
Rated 1 out of 5 by from Fades quickly! It’s unfortunate Terrible faded out within 2 days, it’s unfortunate because it was a beautiful color
Date published: 2020-06-11
Rated 4 out of 5 by from Strong colour Bought this a couple years back and the first round didnt stick even after I bleached my hair. Went for round 2 and the colour stayed in my hair for well over a year. Tried dying my hair slack and even after that I could still see blue and green pigment standing out.
Date published: 2020-06-09
Rated 5 out of 5 by from exellent thisnis my favorite brand for bright colors. However do nit exoect to change colors frequently cuz these puppies HOLD. Which is fantastic for me
Date published: 2020-05-29
Rated 1 out of 5 by from Partial shipments without communication. The review is for the horrible customer experience of buying items said to be on stock and only getting half of my purchase shipped to me but having a full shipment charged. If I knew you'd be shipping a partial purchase, I'd not bought it. I will never purchase anything from Sally's online.
Date published: 2020-05-26
Rated 3 out of 5 by from Ion brights salmon I like the color better after a wash when it faded a bit. Quite pink at first then dulled to the salmon color I was hoping for. Coverage isn’t great (I have pixie length hair and used the whole tube) though so I don’t think I’ll repurchase.
Date published: 2020-05-24
Rated 1 out of 5 by from Woukd have loved to try this. Cant review if i never recieved. Customer service never responded to my message. Ordered a bunch of things and 2 of them arrived before I was notified that the others would be cancelled. I cant do anything with the products I recieved without the rest of my order.
Date published: 2020-05-22
Rated 3 out of 5 by from Likely won't use again. I mixed with conditioner so that I would have more of a pastel result, which I did, however it did not last long at all. Maybe 3 weeks at most. I didn't want the full color so I wouldn't use straight regardless, but if you are looking to use the straight color and you have hair longer than shoulder length you may require more than one box as I had used the tube plus the conditioner and likely should have saturated my hair more.
Date published: 2020-05-22
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I want to dye my hair the rose colour but don't want to bleach my hair. I have light blonde hair but it's pretty dark blonde underneath. Will the rose look okay if I don't bleach? Just looking for something fun to do but want it to look good still!

Asked by: liinnddssay
So if you wan't a nice rose gold, you'll still need to bleach to get the right color other wise when you put on the dye it will come out more orangey, and there's a good chance the color might not absorb into your virgin hair. But i'd also say go for it regardless of what I say it might turn out better then expected. If yku do decide to bleach you'll want low level bleach like 10 volume maybe 15 at max. With you being already blonde it shouldn't take to long to bleach, also start at the ends of your hair not your scalp your scalp will bleach quicker than your ends because of the heat from your head. Best of luck.
Answered by: Jimmay27
Date published: 2020-05-06

Can I use titanium on grey/white hair without having to bleach? If not is there something that will give me a steel grey hair color(even if I have to use a developer and or toner) instead of white/grey hair?

Asked by: Bill2020

Is there a buy two get two free?...

Asked by: Luna1223
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