Discover Beauty Innovators
In 2018, Sally Beauty Holdings launched Cultivate, a beauty business accelerator that would propel Curlanista and Puff Cuff into household names, growing their businesses by 3,771% and 88%, respectively.
LUXXI
Uninspired by the lack of innovation in the press-on nail space, Jasmine Shamberger created LUXXI to elevate & modernize the press-on nail experience. Launched in June 2020, LUXXI has taken the nail industry by storm.
Shop Now
Juices & Botanics
Whitney Eaddy has made it her mission to develop luxury products that are scientifically formulated and solution based. After years of being a “product junkie,” but not finding a solution, she decided to close the gap.
Shop Now
Curlanista
At just 13 years old, Lexi Proctor launched her own hair care line, Curlanista, because she wanted girls to feel empowered to wear their natural curls proudly.
Shop Now
PuffCuff
Ceata found it impossible to find accessories to accommodate her thick, textured hair. When research revealed there were others – men and women with curly hair, locs and braids – who were experiencing the same styling woes, Puff Cuff was born.
Shop Now
Made For Locs
Detara Williams was driven by her passion to see consumers with locs and natural hair receive the pampering and care they deserve. The buildup-free hair care collection conditions, cleanses and moisturizes the hair and scalp with a flake-free formula.
Shop Now
True + Pure Texture
Celebrity stylist, natural hair expert, and salon owner Pekela Riley created a luxury collection of natural-looking hair extensions specifically designed to blend in with multicultural hair.
Shop Now
